About - Social Beautify

Ewa Pietreniuk the face behind Social Beautify


My name is Ewa, and I’m the face behind SOCIAL BEAUTIFY

Social Beautify was brought to life in 2011 for a couple of personal reasons. Firstly I felt a need to create. Secondly, I used it to overcome my insecurities. English is my second language, and I always thought I’m simply not good enough to use it for work purposes despite graduating with a first in Journalism and PR. I started Social Beautify to practice writing and learn to be confident with who I am.

Social Beautify is a place where I share my opinions, at times with a small digression away from the beauty world and a pinch of sarcasm. On my YouTube channel I try to create realistic makeup tutorials, and share tips that we all can use every day.

This is your space to find the answers to your beauty dilemmas, so don’t be shy. Use it to ask questions and share your opinions.

I hope you enjoy reading Social Beautify and thank you for popping by.

Ewa xx


If you’re a brand and would like to work together, please look into my Disclaimer for more information or drop me an email: info@socialbeautify.co.uk